Myth Buster Series #2

Tapal has recently launched an innovative product ‘Tapal Danedar 3 in 1 Instant Tea with Elaichi” in Karachi, Lahore, Rawalpindi & Islamabad.

Tapal Danedar 3 in 1 Instant Tea promises the same great taste, color and aroma associated with Tapal Danedar combined with the enticing flavor of Elaichi.

It offers consistent quality and taste along with convenience to all those people who find it hard to make a perfect cup of tea, many times a day.

So you can have it anytime, anywhere at your convenience as it is surely your taste on the go.

Gulbahar, the oldest green tea brand, was launched by Tapal in 1999-2000 to especially cater to its northern market where “Sabz Chai or Qahwa” and “Kashmiri Chai” is very popular. It is available in sachets of 35g and hard packs of 90g in the market.

The essence of this brand is that it gives a strong sense of relaxation and warmth and has a very soothing effect on the body.

Tapal Gulbahar Green Tea is an excellent quality green tea which can be used to make Green Tea as well as Kashmiri Tea.

It aims to target all those households who have a liking for Kashmiri tea and want a good value for money

Tapal became the first Pakistani tea company to launch a range of flavored green teas in 2000. Tapal Green Tea has since maintained the leadership position in this category.

Tapal Green Tea Jasmine flavor was launched in 2000; followed by Elaichi in 2005.Lemon flavor was launched in 2006 and Mint in 2010 which was later re-introduced as Moroccan Mint.

In 2015 the Jar portfolio was extended to include Tapal Green Tea Lemongrass.

Tapal Green Tea is blended to perfection using the finest green tea leaves and specially selected natural ingredients & flavors, to create the perfect harmony of taste and aroma. Each teabag is individually packed so the freshness of Tapal Green Tea’s Natural Ingredients remains intact.

It contains real natural Ingredients like jasmine flowers, lemongrass and cardamom/elaichi seeds. Its natural ingredients and antioxidants may aid digestion and boost your body’s natural metabolic rate; which may assist in weight-loss.

Tapal Green Tea is available in tea bags & jar packs. Teabags are available in four flavors, Jasmine, Lemon, Elaichi and Moroccan Mint and in a unique Selection Pack with all four flavors in one pack

Its jar packs are available in two flavors Jasmine and Lemongrass.

Its brand essence-U NEED U revolves around taking time out for yourself.

Tapal Chenak was launched in 1984 and was the pioneer in the branded dust tea segment. This saffron colored pack is the leading brand in the value segment of dust tea with the product attributes articulated specifically to serve the people of Tharparkar district of Sindh.It offers its consumers a strong cup of tea at an affordable price and has blossomed into the most admired tea brand for the people living in these remote areas.

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Tapal Chenak is a brand specifically catered to the needs of the people of Tharparkar and the geography of Thar necessitates a sense of longing. Anticipation, yearning to re unite with loved ones, and the beauty of the sweet re union are attributes that Tapal Chenak thrives on.

A Strong, aromatic, flavorful cup of tea with just the perfect blend and color is what Tapal Chenak has to offer. Just the right blend, with attributes like quick liquoring and more cuppage with great value for money make it a preferred choice for the consumer.

Tapal Chenak has been awarded with the prestigious PAS Award 2014 for the Best Campaign – Hot Beverage

Sindh is a land renowned for its distinct culture, traditions and values. Like most places in Pakistan, tea will always be the beverage of choice when it comes to people and their loved ones. Tea encourages hospitality and togetherness and Mezban, which means “host”, gives our consumers the chance to share a moment over a cup of the perfectly blended, aromatic and flavourful dust tea.

Ever since its launch in 1988, Mezban has been known as the premium dust tea brand that understands and reflects the true essence of Sindhi culture and hospitality. Through its unmatchable and distinct flavour, it has consistently delivered its promise as the thriving market leader in the tea dust category.

The spirit of Sindh has been a source of inspiration throughout our brand communication, with the famous Sindhi ajrak, “hand-woven cloth” adorning our product packaging. Mezban, being the heart of Sindh brings with it the cherished value of hospitality to life and a refreshing taste to consumers all across Sindh, setting itself as Sindh’s preferred choice of premium dust tea brand.

Tapal Tezdum was launched in 2003 and it soon became the popular brand choice amongst the consumers across Pakistan. Tapal Tezdum was re-launched in 2014 with enhanced blend and clutter breaking purple and gold packaging.

The essence of the brand revolves around the strong cup of tea that inspires greatness and courage to overcome any internal barrier or conflict, giving you the strength to move forward in life and excel in every personal endeavor.With its strong, flavorful taste and rich color, the blend is crafted to deliver consumer satisfaction.

Tapal Tezdum is a blend of high grown Kenyan primary leaf grades, which are carefully selected for their distinct flavor and bright golden rich color. The blend is specially designed to guarantee a faster infusion with a quick brewing time for a rich and strong taste.

Tapal Family Mixture,launched in 1947,was the first brand of the Tapal Tea Company. Family Mixture originated from a small shop in Jodia Bazar and is now one of the most popular brands in Karachi.

The essence of the brand revolves around the perfect blend of tea for the complete family. It also complements the woman of the house who plays a pivotal role in homemaking.

Pioneer in the mixture category, the blend of dust brings out tea color and leaf brings out the taste. Family Mixture is the choice of the home maker who is looking for good value for money in her tea brand.

First introduced in Pakistan in 1987, Tapal Danedar has long maintained its reputation of having a unique blend which has made it the market leader and innovator within the tea category. As Pakistan’s first Danedar brand, Tapal Danedar has proved to be the first choice of tea connoisseurs across the country.

The name “Danedar” essentially means “granules” or “danas”, referring to the premium quality blend that Kenyan tea leaves provide. It’s distinct taste, aroma and rich color has made it a nationwide bestseller, having gained the privilege of receiving the PAS Award for two consecutive years, in 2011 and 2012 for the campaign “Har Mizaj Se Ashna” in the “Hot Beverages” category.

Tapal Daneadar is proud of its consistent pursuit in providing its consumers the same taste and quality it promised 30 years ago and is still keeping up to that very promise. No doubt it’s the country’s no. 1 choice of tea!

Enjoying a leadership position in the Tapal portfolio, the brand believes in catering to the needs of all its consumers belonging to diverse income segments, be it single serving sachet users or household consumption pack users. Today, the Danedar family comprises of multiple stock keeping units including hard packs, sachets, pouches, a high utility jar and a range of innovative tea-bags offering our cherished customer their required level of convenience.

So whether it is your essential morning cup of tea or a fun gathering with friends and family, Tapal Danedar promises to be your perfect cup of tea.