Management Team

Chief Executive Officer

Samar has around 20 years of rich & diversified experience in the FMCG industry, having worked on progressive brands in Pakistan, Arabian Peninsula, India & Africa. He launched his career in Pakistan with Procter & Gamble in 1998 and held various leadership positions within P&G. During his tenure with P&G he led giant global brands such as Ariel, Pampers, Gillette, Head & Shoulders and Pantene in his area of responsibility. His last role before joining Tapal Tea was Commercial Leader & Brands Director – Hair Care, Shave Care, Feminine Care, Oral Care, Beauty Care – Arabian Peninsula at Procter & Gamble based out of Dubai, UAE.

Chief Sales Officer

Anwar Nabi Dar joined TAPAL in August of 2020 – he holds an MBA degree from IBA and has 12 years of rich experience in the FMCG industry.

He launched his career with Philip Morris Pakistan Limited in 2008 and worked his way up to hold various Leadership Positions within and outside Pakistan. His last assignment was Sales Director- Pakistan at Philip Morris International.

He is an expert in crafting strong business models, strengthening Go To Market operations, leveraging sales automation and digitization of various processes/platforms to provide an improved customer experience while enabling and delivering sustainable business growth.

Head of Regulatory Affairs & Company Secretary

Fatima joined Tapal in 2019. She is an LLB from Sindh Muslim Law College, LLM from university of Aberdeen. She has over 17 years of experience in the field of corporate law, having worked with Kabraji &Talibuddin, Shell Pakistan, PPL, Engro Foods Ltd (now Friesland Campina) Engro Corporation, and Inbox Business Technologies Limited. She also carries extensive experience as company secretary.

General Manager Human Resources

Amra Mubashir is a passionate and energetic HR professional having work experience of 15+ years with high profile multinational companies within FMCG, Telecommunication and Banking. She has had the opportunity to lead multi-cultural teams in all aspects of HR across Asia Pacific and Middle East in British American Tobacco and PepsiCo International. She specialises in developing practical and innovative HR strategies aligned with organisational needs. She has led Regional and Global initiatives on talent management, leadership development, talent acquisition and Diversity and Inclusion. She has also worked with Global Centre of Inclusion, USA on “DEI futures project” to reinvent, reimagine and retool D&I practices. She holds D&I certification from INSEAD business school.

General Manager Tea Supply Chain

Mr. Mohsin M. Saify is a seasoned tea taster by profession, having experience of more than 30 years in the area of tea tasting and procurement. Completing his graduation from Karachi University, Mr. Saify has been associated with Tapal Tea (Private) Limited since 1981.

General Manager Operations

Shabbir has been part of Tapal for over 25 years and has worked in Supply Chain, Procurement, Quality and Production Operations. He leads the operations for Karachi & Lahore plants along with logistics nationwide. Among his most notable successes at Tapal are developing the roadmap for turnaround of Tapal Procurement and Operations functions, the induction of top of line solutions for packaging & production and the expansion of plants and warehouses.

Previously he has held various roles with the leading MNCs like Bayer Pharma, Boots Pharmaceuticals, Gillette Pakistan and Bristol Myers Squibb, He holds a Master degree in Business Administration.