Awards

Dragons of Asia 2024 – Best Event or Experiential Marketing

Tapal Mezban – Jashan-e-Jamalo

Tapal Mezban’s Jashan-e-Jamalo celebrated Pakistan’s cultural vibrancy through immersive on-ground activations that resonated with diverse audiences. Competing against leading campaigns from India, China, Thailand, and Malaysia, it emerged as the best experiential marketing campaign across Asia. Its strong cultural relevance and impactful execution earned it the prestigious Gold Award at the Dragons of Asia.

Dragons of Pakistan 2024 – Best Innovative Idea or Concept

Tapal Danedar – ICC CWC Behind the Scene

To celebrate Pakistan’s love for chai and cricket, Tapal Danedar partnered with The Pavilion during the ICC Cricket World Cup, showcasing unscripted BTS moments with cricket legends. Authentic and relatable, the campaign highlighted tea as a companion during high-stakes moments, resonating with fans and earning a Bronze for its innovative approach.

Dragons of Pakistan 2024 – Best Event or Experiential Marketing

Tapal Mezban – Jashan-e-Jamalo

In Pakistan, Jashan-e-Jamalo brought communities together through vibrant cultural experiences, solidifying Tapal Mezban’s role as a symbol of hospitality. Designed to enhance brand recall and customer loyalty among the people of Sindh, the campaign delivered entertainment through engaging activities and a game show which went on to become biggest regional gameshow of Sindh. Its innovative approach to experiential marketing earned a Bronze at the Dragons of Pakistan, celebrating its success in capturing the essence of local traditions.

Dragons of Pakistan 2024 – Best Integrated Marketing Campaign

Tapal Danedar – “Tum, Mein, Aik Aur Cup Chai”

Tapal Danedar’s “Tum, Mein, Aik Aur Cup Chai” campaign earned a Bronze at the Dragons of Pakistan 2024 for Best Integrated Marketing Campaign. Leveraging the nation’s enduring love for tea, the brand evolved its campaign from “Tum, Mein, Aur Aik Cup Chai” to “Tum, Mein, Aik Aur Cup Chai,” encouraging consumers to extend meaningful moments with another cup. Spanning TV, digital, print, and outdoor platforms, the emotionally resonant campaign reinforced Tapal Danedar’s leadership and deep connection with tea lovers nationwide.

Pakistan Advertising Society (PAS) Award 2023 – Hot Beverages Category

Tapal Family Mixture – “Meri Family Meri Strength”

Tapal Family Mixture’s “Meri Family Meri Strength” campaign, which celebrated family values and tea as a symbol of connection, won the prestigious Pakistan Advertising Society (PAS) Award 2023 in the Hot Beverages category. Facing growth challenges in a saturated tea market, Tapal Family Mixture focused on Karachi, expanding its strategy from SEC A & B to include SEC C & D households. With tailored offerings and value-driven promotions, the campaign boosted consumption across demographics, solidifying Tapal Family Mixture’s position as the tea that unites families.

Pakistan Digital Awards 2022 – Best Content Marketing Award

Tapal Green Tea

Tapal Green Tea received the Best Content Marketing Award at the Pakistan Digital Awards 2022. By creatively showcasing relatable dining moments and emphasizing its post-meal benefits that make you feel light, the campaign resonated with consumers through engaging social media content and impactful promotions. This innovative approach established Tapal Green Tea as a go-to choice for enhancing post-mealtime experiences.

Pakistan Digital Awards 2022 – Best Web Series of the Year

Tapal Danedar

Tapal Danedar won the Pakistan Digital Award 2022 for Best Web Series of the Year with its engaging series Just Married in association with Teeli. Spanning two seasons, the series humorously depicted the everyday experiences of newly married couples, capturing the joys and challenges of married life. The series highlighted moments of togetherness made special by Tapal Danedar.

Pakistan Digital Awards 2022 – Best Social Media Campaign (Instagram)

Tapal Danedar

Tapal Danedar won the Pakistan Digital Award 2022 for Best Social Media Campaign (Instagram) with its engaging Compatibility Filter. By asking couples lighthearted compatibility questions and raising the Chai Meter when they matched, Tapal Danedar not only turned a simple digital interaction into a fun and shareable experience but also reinforced its role in fostering meaningful connections.

Pakistan Advertising Society (PAS) Award 2022 – Sustained Success Category

Tapal Danedar – “Tum, Mein Aur Aik Cup Chai”

Tapal Danedar proudly bagged the prestigious Effie Silver at the Pakistan Advertising Society (PAS) Awards 2022 in the Sustained Success category for its iconic campaign “Tum, Mein Aur Aik Cup Chai.” The award celebrated consistent brand position for five years establishing Tapal Danedar as brand that acts a catalyst to initiate conversations between two people over a cup of tea. By turning every cup of chai into a symbol of shared moments, the campaign has not only transformed brand perception but also paved the way for sustained business growth, reinforcing Tapal Danedars as the most liked tea brand of every Pakistani.

Pakistan Advertising Society (PAS) Award 2022 – Hot Beverages Category

Tapal Green Tea – “Khanay ke baad Tapal green tea please”

The Tapal Green Tea campaign, “Khanay ke baad Tapal green tea please,” won the PAS Award 2022 in the Hot Beverages category for effectively positioning of Tapal Green Tea as a relatable post-meal experience. The campaign promoted enjoying Tapal Green Tea after meals for a lighter feeling, introducing a variety of flavors. It gained wide visibility through traditional mediums, digital platforms and social media, successfully positioning Tapal Green Tea as the preferred beverage for post-meal consumption.

Pakistan Advertising Society (PAS) Award 2014- Hot Beverages Category

Tapal Chenak Dust won the award for its breakthrough campaign ‘Pyar Karan Waaran Ji Chaah
(Pyar Karne Walo Ki Chai). The 65-second ad communicated a sense of longing, represented by the wait for a loved one, as well as refreshing rain. It is this wait that makes the eventual reunion beautiful and Chenak Dust completes the moment. Difficult conditions and daily hardships make such small daily occasions even more special. It is this emotion that was communicated in the Chenak Dust ad, with its colorful visuals resonating well with target consumers.

Pakistan Advertisers Society (2012) – Hot Beverages

In 2012, Tapal Danedar was bestowed with the prestigious award for the previous year’s recurring campaign, “Har Mizaaj se Aashna”. The core idea behind the campaign was to promote selfless acts of human kindness triggered by a hot cup of Tapal Tea.

Pakistan Advertisers Society (2011) – Campaign of the Year

The manifesto of the prestigious PAS Awards is to acknowledge and honor ‘creativity idea and strategy that works’ and these were clearly the core feature of the winning Tapal Danedar campaign, Har Mizaj se Aashna. The campaign showed focus on four friends at a committee tea, and how Tapal Danedar played an important role in unearthing the inherent goodness of the ladies

All Pakistan Newspaper Society (APNS) Award 2010- Best Print Advertisement

Tapal Corporate –The APNS award for the best print advertisement for concept and copy added to Tapal’s growing list of accolades. The award winning print advertisement celebrates the spirit of the nation demonstrated in the face of the devastating 2010 floods. The Print campaign also paid rich tribute to the armed forces of the nation who played an important role in reaching out to the displaced and affected people.

Aurora Awards 2007 – Best Electronic Media, Television

Winner Tapal Tezdum “Lagey Thaa Kar Key” and Honorable mention Tapal Family Mixture “Laagey Na Nazar”.

Aurora’s “Red Hot Brands” May 2006 Issue

Recognized Tapal Danedar as one of the fastest growing brands, which, through innovative means created a niche for itself by offering a product with a tangible benefit or dana, which no tea company had done before.