Management Team
Samar Hayat

Chief Executive Officer

Samar has around 20 years of rich & diversified experience in the FMCG industry, having worked on progressive brands in Pakistan, Arabian Peninsula, India & Africa. He launched his career in Pakistan with Procter & Gamble in 1998 and held various leadership positions within P&G. During his tenure with P&G he led giant global brands such as Ariel, Pampers, Gillette, Head & Shoulders and Pantene in his area of responsibility. His last role before joining Tapal Tea was Commercial Leader & Brands Director – Hair Care, Shave Care, Feminine Care, Oral Care, Beauty Care – Arabian Peninsula at Procter & Gamble based out of Dubai, UAE.

Muhammad Tariq Moin

Chief Financial Officer

Muhammad Tariq Moin is a Chartered Accountant (Fellow Member, Institute of Chartered Accountants of Pakistan) and has over 25 years of progressive work experience. Prior to joining Tapaltea he has worked with Dalda Foods (Pvt.) Ltd and Novartis Pharma.

Salman Yousuf

General Manager Marketing

An accomplished brand leader with over 15 years of experience working for top companies such as Procter & Gamble, ICI (Azko Nobel) and has recently joined Tapal. Salman has the experience of leading global multi-billion dollar brands such as Pampers, Always, Gillette, Oral-B, Duracell, and Braun. He has the experience of leading P&G brands within Pakistan and has also served as a Regional Head for Middle East region based out of UAE. He is a growth hacker and has turned around multiple brands during his career through strong strategic thinking and sharp business acumen.

Muhammad Asif

General Manager Sales

Muhammad Asif leads a strong sales and distribution team at Tapal, concentrating on building business and strategizing business growth while ensuring Tapal Tea remains in the lead. He has 15+ years of diversified experience in Sales, Trade Marketing, Channel and Business Development in various industries like Tobacco, Telecom, FMCG and Beverages. Prior to this role, he has been associated with prestigious organizations like Phillip Morris, Ufone and Abudawood.

Own Ali

General Manager Finance

Mr. Own Ali is a chartered accountant by qualification. He joined Tapal in 1991 and has played an integral part in automating and streamlining financial systems at Tapal.

Mohsin M. Saify

General Manager Tea Supply Chain

Mr. Mohsin M. Saify is a seasoned tea taster by profession, having experience of more than 30 years in the area of tea tasting and procurement. Completing his graduation from Karachi University, Mr. Saify has been associated with Tapal Tea (Private) Limited since 1981.

Muhammad Shabbir

General Manager Operations

Mr. Muhammad Shabbir, an MBA with over 28 years of diverse and professional experience. Currently he is heading Production Operations nationally which consists of Two Plants based in Karachi and Raiwind.

Farukh Iftekhar

General Manager Human Resources

An MBA with over 14 years of rich & versatile experience in the field of Human Resources.
Has worked in four sectors namely FMCG, Pharmaceutical, Telecommunication & Manufacturing
Engineering. Previously held leadership roles in Reckitt Benckiser, Sanofi-aventis, Ufone and 3M.

Mobashir Ahmed Siddiqui

General Manager Administration

Mr. Mobashir Ahmed Siddiqui is an MBA in Human Resource Management. With a career that spans over 20 years, he has had the privilege of being trained and commissioned in the Pakistan Army for 12 engaging years. He is associated with Tapal since 2004.

Waseem Rasheed

General Manager Information Services

Mr. Waseem Rasheed is a Master of Science in IT. He joined Tapal Tea (Pvt.) Ltd in 2013 leading the company’s IT Infrastructure and support teams.

Salman Ahmed

Internal Audit Manager

Mr. Salman Ahmed is a CISA qualified with over 15 years of core audit experience. Salman’s Career of 12 years at Tapal revolves around managing Internal Audit functions, Services Quality Assurance operations, Management Representative for Integrated Management System.